DPDP Privacy Policy Guide
Get a practical guide to writing clear DPDP privacy policies that users and internal teams can understand.
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DPDP Action Sheet
Use this before your next workflow goes live. It keeps the useful parts visible and turns DPDP into checks your team can actually answer.
For DPDP Privacy Policy Guide, the DPDP question is how personal data enters the workflow, where it is stored, which tools touch it, what purpose was explained, and how deletion or withdrawal will work.
1. Lead Forms
Check:
- What data are you collecting?
- Is the purpose clear at the point of collection?
- Is marketing consent separate from service communication?
- Can the user withdraw consent later?
Common mistake: one checkbox that silently covers newsletters, sales calls, partner sharing and remarketing.
2. Email and WhatsApp
Check:
- Who is on the list?
- Where did consent come from?
- Is the list imported from a vendor, event, webinar, scrape or old CRM?
- Can you prove the source of consent?
Common mistake: treating every lead as permanently marketable.
3. Ads and Retargeting
Check:
- Are pixels or ad platforms receiving identifiable user behavior?
- Are audiences built from customer lists?
- Are lookalike or remarketing audiences using personal data?
Common mistake: assuming "the ad platform handles it" means your company has no DPDP responsibility.
4. Website Analytics
Check:
- Which tools run on the site?
- Are IP address, device identifiers, session IDs or form fields being captured?
- Is analytics used only for measurement, or also for profiling and targeting?
Common mistake: installing tools first and asking privacy questions later.
5. Vendor List
Make a quick list:
- CRM
- Email platform
- WhatsApp provider
- Analytics
- Ad pixels
- Form tool
- Landing page builder
- Webinar tool
For each vendor, answer: what data goes there, why, who can access it and how deletion works.
6. This Week's Action
Map one campaign from first click to final follow-up. Mark every place personal data is collected, enriched, shared, uploaded or used for targeting.
If your team cannot answer where the data came from and where it goes next, start with a data flow map before rewriting policy copy.
Book a DPDP clarity callNow think about your work. Where does personal data enter your workflows? Where does it sit? Who else touches it?
Frequently asked questions
Do I need to translate my privacy policy into all 22 Indian languages immediately?
No, but you must have a system to provide the notice in any of those 22 languages if a user requests it. Your website should ideally offer the notice in the primary languages of your Indian user base.
Can I bundle my privacy policy with my Terms and Conditions?
No, DPDP requires the notice for personal data collection to be separate and clear. The request for consent must be in "plain and shemly" language and not buried inside a legal contract.
What happens if I don't list a specific data processor in my policy?
You must list the categories of personal data shared and the purposes of sharing. If a processor handles data for a purpose not listed in your notice, that processing lacks valid consent.