DPDP Consulting for F&B
Learn how restaurants, cloud kitchens and F&B brands should handle orders, location, preferences and marketing data.
Discuss this page with an LLM
Now replace the sandwich shop with your Food & Beverage company. Where does personal data enter? Where does it sit? Who else touches it?
Food & Beverage DPDP Self-Check
Start here to understand why DPDP is relevant to Food & Beverage. Before any other task, first understand how personal data moves through the business.
What is Food & Beverage?
In this context, Food & Beverage means the websites, apps, operations, support teams, customer records, employee systems, vendor tools and data workflows that collect or use personal data.
Children's data
- Do you collect age, class, school, parent details or learning progress?
- Can you separate child, parent and guardian data?
- Do you know which users are under 18?
Consent
- Can you prove where consent came from?
- Is consent collected before data is used for the stated purpose?
- Can consent be withdrawn without breaking the entire account flow?
Tracking and profiling
- Do you track usage, performance, attention, behavior or drop-offs?
- Is any of this used for ads, recommendations or nudges?
- Are analytics tools collecting user identifiers?
Vendors and SDKs
- Which CRMs, email tools, payment tools, analytics tools and support tools receive personal data?
- Do contracts say they process data only on your instructions?
- Can you delete or export data from each vendor?
Retention
- What happens when the service ends?
- What happens when a user leaves?
- What data is kept for certificates, invoices, disputes or regulatory records?
First action
- Map one user journey from sign-up to completion.
- Mark where data is collected, stored, shared, used for communication and deleted.
If this self-check exposed more than three unclear answers, the next useful step is a DPDP data journey map.
Book a DPDP clarity callFood & Beverage Company Analyses
EatSure
EatSure's policy relies heavily on old-school 'bundled consent' where using the app counts as agreeing to everything. Under the DPDP Act, their lack of clear data deletion timelines and missing legal rights for users creates significant regulatory risk.
Box8
Box8’s privacy framework remains anchored in the legacy IT Act 2000 regime. While it provides transparency regarding what data is collected, it fails the DPDP Act 2023 standards for consent granularity and data principal rights. The policy lacks the mandatory 'Notice' framework under Section 5 and provides no mechanism for data erasure or nomination, posing a high regulatory risk for a company handling high-frequency consumer location and behavioral data.
Licious
Licious has a transparent list of what they collect, but their legal framework is stuck in the year 2000. Their 'agree-by-default' approach to consent is high-risk under the new DPDP Act requirements.
Frequently asked questions
Can I still use customer phone numbers from delivery apps for my own WhatsApp marketing?
No, unless the customer opted into your specific brand's marketing during the checkout process on the app. Using delivery-only data for direct marketing without separate consent violates purpose limitation rules.
Do I need to delete guest data if they haven't dined with us in three years?
Yes, you must establish a data retention policy. Once the business purpose or tax requirement is over, you must erase the data or anonymize it for analytics.
Does a QR code menu that does not collect data need a privacy notice?
If the QR code simply opens a PDF menu without tracking pixels, no notice is needed. If you require a phone number to view the menu, you must provide a notice at that point of collection.