DPDP Compliance for PropTech and Real Estate Platforms
PropTech platforms process sensitive financial and property data. Learn how Indian real estate firms must handle KYC and lead data under DPDP.
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DPDP Action Sheet
Use this before your next workflow goes live. It keeps the useful parts visible and turns DPDP into checks your team can actually answer.
For DPDP Compliance for PropTech and Real Estate Platforms, the DPDP question is how personal data enters the workflow, where it is stored, which tools touch it, what purpose was explained, and how deletion or withdrawal will work.
1. Lead Forms
Check:
- What data are you collecting?
- Is the purpose clear at the point of collection?
- Is marketing consent separate from service communication?
- Can the user withdraw consent later?
Common mistake: one checkbox that silently covers newsletters, sales calls, partner sharing and remarketing.
2. Email and WhatsApp
Check:
- Who is on the list?
- Where did consent come from?
- Is the list imported from a vendor, event, webinar, scrape or old CRM?
- Can you prove the source of consent?
Common mistake: treating every lead as permanently marketable.
3. Ads and Retargeting
Check:
- Are pixels or ad platforms receiving identifiable user behavior?
- Are audiences built from customer lists?
- Are lookalike or remarketing audiences using personal data?
Common mistake: assuming "the ad platform handles it" means your company has no DPDP responsibility.
4. Website Analytics
Check:
- Which tools run on the site?
- Are IP address, device identifiers, session IDs or form fields being captured?
- Is analytics used only for measurement, or also for profiling and targeting?
Common mistake: installing tools first and asking privacy questions later.
5. Vendor List
Make a quick list:
- CRM
- Email platform
- WhatsApp provider
- Analytics
- Ad pixels
- Form tool
- Landing page builder
- Webinar tool
For each vendor, answer: what data goes there, why, who can access it and how deletion works.
6. This Week's Action
Map one campaign from first click to final follow-up. Mark every place personal data is collected, enriched, shared, uploaded or used for targeting.
If your team cannot answer where the data came from and where it goes next, start with a data flow map before rewriting policy copy.
Book a DPDP clarity callNow think about your work. Where does personal data enter your workflows? Where does it sit? Who else touches it?
Frequently asked questions
Do we need consent to display a property owner's phone number on our portal?
Yes. Even if a broker provided the number, the platform must ensure the owner gave specific consent for their contact details to be published online for lead generation.
How long can we keep lead data if the person does not buy a property?
You must delete the data once the specific purpose for collecting it ends. If a user stops interacting with your platform, you cannot keep their financial profile for future marketing without new consent.
Is a photo of a visitor at a construction site office considered personal data?
Yes. Any image that can identify a natural person is personal data. You must inform visitors why the photo is being taken and how long it will be stored.