A Project by Meridian Bridge Strategy
Compliance Guide

DPDP Compliance for Pet Care and Veterinary Chains

Veterinary clinics handle owner contact details and pet insurance data. Learn how to manage owner consent and data sharing under DPDP regulations.

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DPDP Action Sheet

Use this before your next workflow goes live. It keeps the useful parts visible and turns DPDP into checks your team can actually answer.

For DPDP Compliance for Pet Care and Veterinary Chains, the DPDP question is how personal data enters the workflow, where it is stored, which tools touch it, what purpose was explained, and how deletion or withdrawal will work.

Check my data flow

1. Lead Forms

Check:

  • What data are you collecting?
  • Is the purpose clear at the point of collection?
  • Is marketing consent separate from service communication?
  • Can the user withdraw consent later?

Common mistake: one checkbox that silently covers newsletters, sales calls, partner sharing and remarketing.

2. Email and WhatsApp

Check:

  • Who is on the list?
  • Where did consent come from?
  • Is the list imported from a vendor, event, webinar, scrape or old CRM?
  • Can you prove the source of consent?

Common mistake: treating every lead as permanently marketable.

3. Ads and Retargeting

Check:

  • Are pixels or ad platforms receiving identifiable user behavior?
  • Are audiences built from customer lists?
  • Are lookalike or remarketing audiences using personal data?

Common mistake: assuming "the ad platform handles it" means your company has no DPDP responsibility.

4. Website Analytics

Check:

  • Which tools run on the site?
  • Are IP address, device identifiers, session IDs or form fields being captured?
  • Is analytics used only for measurement, or also for profiling and targeting?

Common mistake: installing tools first and asking privacy questions later.

5. Vendor List

Make a quick list:

  • CRM
  • Email platform
  • WhatsApp provider
  • Analytics
  • Ad pixels
  • Form tool
  • Landing page builder
  • Webinar tool

For each vendor, answer: what data goes there, why, who can access it and how deletion works.

6. This Week's Action

Map one campaign from first click to final follow-up. Mark every place personal data is collected, enriched, shared, uploaded or used for targeting.

If your team cannot answer where the data came from and where it goes next, start with a data flow map before rewriting policy copy.

Book a DPDP clarity call

Now think about your work. Where does personal data enter your workflows? Where does it sit? Who else touches it?

Frequently asked questions

Does DPDP apply to a pet's medical history?

The law applies to the human owner's data. Since medical records include the owner's name and contact details to identify the animal, the file contains personal data.

Can we share owner details with pet insurance companies?

You may only share this data if the owner has provided specific consent for insurance processing. Your records must show when and how the owner agreed to this transfer.

What happens to owner data if a pet is no longer a patient?

Once the medical necessity for keeping the record expires, you must delete the owner’s personal identifiers. You may only keep clinical data if you completely remove the human's identity.

Book clarity call