A Project by Meridian Bridge Strategy
Compliance Guide

DPDP Compliance for Co-Living and PG Platforms

Manage tenant IDs, biometric access, and police verification records according to India's DPDP Act requirements for the co-living industry.

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DPDP Action Sheet

Use this before your next workflow goes live. It keeps the useful parts visible and turns DPDP into checks your team can actually answer.

For DPDP Compliance for Co-Living and PG Platforms, the DPDP question is how personal data enters the workflow, where it is stored, which tools touch it, what purpose was explained, and how deletion or withdrawal will work.

Check my data flow

1. Lead Forms

Check:

  • What data are you collecting?
  • Is the purpose clear at the point of collection?
  • Is marketing consent separate from service communication?
  • Can the user withdraw consent later?

Common mistake: one checkbox that silently covers newsletters, sales calls, partner sharing and remarketing.

2. Email and WhatsApp

Check:

  • Who is on the list?
  • Where did consent come from?
  • Is the list imported from a vendor, event, webinar, scrape or old CRM?
  • Can you prove the source of consent?

Common mistake: treating every lead as permanently marketable.

3. Ads and Retargeting

Check:

  • Are pixels or ad platforms receiving identifiable user behavior?
  • Are audiences built from customer lists?
  • Are lookalike or remarketing audiences using personal data?

Common mistake: assuming "the ad platform handles it" means your company has no DPDP responsibility.

4. Website Analytics

Check:

  • Which tools run on the site?
  • Are IP address, device identifiers, session IDs or form fields being captured?
  • Is analytics used only for measurement, or also for profiling and targeting?

Common mistake: installing tools first and asking privacy questions later.

5. Vendor List

Make a quick list:

  • CRM
  • Email platform
  • WhatsApp provider
  • Analytics
  • Ad pixels
  • Form tool
  • Landing page builder
  • Webinar tool

For each vendor, answer: what data goes there, why, who can access it and how deletion works.

6. This Week's Action

Map one campaign from first click to final follow-up. Mark every place personal data is collected, enriched, shared, uploaded or used for targeting.

If your team cannot answer where the data came from and where it goes next, start with a data flow map before rewriting policy copy.

Book a DPDP clarity call

Now think about your work. Where does personal data enter your workflows? Where does it sit? Who else touches it?

Frequently asked questions

Can we keep tenant ID copies after they move out?

You may only keep IDs for as long as local police regulations require. Once that legal retention period expires, DPDP rules require you to delete the digital and physical files.

Is storing ID photos on manager WhatsApp accounts allowed?

No, storing unencrypted personal data on personal devices violates security obligations. You must use a secure, centralized database with restricted access to store tenant documents.

Do we need specific consent for biometric entry systems?

Yes, you must obtain explicit consent to process biometric data like fingerprints or facial scans. You should also provide an alternative entry method, such as a physical key or PIN, for tenants who opt out.

Book clarity call