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Compliance Guide

DPDP Fintech Implementation Plan Guide

A guide for Indian fintechs to align KYC, payments, and lending workflows with the Digital Personal Data Protection Act.

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DPDP Action Sheet

Use this before your next workflow goes live. It keeps the useful parts visible and turns DPDP into checks your team can actually answer.

For DPDP Fintech Implementation Plan Guide, the DPDP question is how personal data enters the workflow, where it is stored, which tools touch it, what purpose was explained, and how deletion or withdrawal will work.

Check my data flow

1. Lead Forms

Check:

  • What data are you collecting?
  • Is the purpose clear at the point of collection?
  • Is marketing consent separate from service communication?
  • Can the user withdraw consent later?

Common mistake: one checkbox that silently covers newsletters, sales calls, partner sharing and remarketing.

2. Email and WhatsApp

Check:

  • Who is on the list?
  • Where did consent come from?
  • Is the list imported from a vendor, event, webinar, scrape or old CRM?
  • Can you prove the source of consent?

Common mistake: treating every lead as permanently marketable.

3. Ads and Retargeting

Check:

  • Are pixels or ad platforms receiving identifiable user behavior?
  • Are audiences built from customer lists?
  • Are lookalike or remarketing audiences using personal data?

Common mistake: assuming "the ad platform handles it" means your company has no DPDP responsibility.

4. Website Analytics

Check:

  • Which tools run on the site?
  • Are IP address, device identifiers, session IDs or form fields being captured?
  • Is analytics used only for measurement, or also for profiling and targeting?

Common mistake: installing tools first and asking privacy questions later.

5. Vendor List

Make a quick list:

  • CRM
  • Email platform
  • WhatsApp provider
  • Analytics
  • Ad pixels
  • Form tool
  • Landing page builder
  • Webinar tool

For each vendor, answer: what data goes there, why, who can access it and how deletion works.

6. This Week's Action

Map one campaign from first click to final follow-up. Mark every place personal data is collected, enriched, shared, uploaded or used for targeting.

If your team cannot answer where the data came from and where it goes next, start with a data flow map before rewriting policy copy.

Book a DPDP clarity call

Now think about your work. Where does personal data enter your workflows? Where does it sit? Who else touches it?

Frequently asked questions

Does DPDP replace RBI data security guidelines?

No, DPDP works alongside RBI rules. You must follow RBI mandates for financial security while following DPDP rules for personal data rights like access and deletion.

Can we use transaction data for internal marketing?

Only if the user gave specific consent for marketing. You cannot bundle marketing consent with the terms and conditions for a loan or a wallet.

What happens to data from inactive users?

You must delete data for users who have closed their accounts unless a law like the PMLA requires you to keep it for a specific period.

Book clarity call